Ross Bey here, the driving force behind RB360, with over 10 years of international experience in FMCG and personal care, including roles at LVMH and Unilever incubators. As an entrepreneur at heart, I launched my career in Health & Beauty by creating and selling two businesses valued at up to $1 million each.

Frustrated by overpriced consultants lacking operational experience, I founded RB360—an innovative agency dedicated to increasing clients ROI by up to 9.8%.

With + 4 years brand strategy experience in creative agency, I led engaging 4P marketing campaigns for +100 of key Distributors & Retailers at Debenhams (🇬🇧), Douglas ( 🇩🇪) Nocibe (🇫🇷) and more. 🛒

“Data is the new oil” Clive Humby

That’s why I’m focusing on data analysis to maximise KPIS.

1)D2C minded, I increased previous employer’s AOV by 35% with the Integration of TikTok shopping + NPD of budget product segment to increase upsell rates 💵

2)ATL product activation campaigns increased web-traffic by an average of 200% w/ BBC1 📺 📻

3) Integration of subscription channel to increase LTCV by up to 51% 🛍️